City of Sydney
We worked with the City of Sydney to reduce the amount of waste people create when throwing away their excess food. The primary brief was to create a poster showing the statistics of food waste and drive the people of Sydney to a website that would educate them about it. We created a series of posters to do it.
Although shocking — the statistics themselves did not seem enough to convince our audience to start committing to change. We decided to use cheeky eye-catching headlines to communicate how to save your food and supported it with the statistics and a call to action.